Shelton

Entire Packaging Design Program

2024

K72, Montreal, QC
e: bonjour@k72.ca
w: k72.ca

Creative Director: Chantal Gobeil Agency Planner: Simon Bédard Account Planner: Alexia Rancourt Account Manager: Mylène St-Arneault, Anne-Elizabeth De Longchamp Art Director: Hugo Joseph, Mélanie Laviolette Graphic Designer: Steve Desmarais Client: Shelton

Shelton beers, which have become a favourite among Quebec beer drinkers, recently redesigned their iconic cans to maintain their success. The new design is simple and clear, providing each beer with a unique identity that strengthens the brand's overall presence. Adaptable to various formats, the design responds to the expectations of savvy consumers in an ever-changing industry.