Subjectif Box Set

Beverages-Alcohol - Single

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Josh Stein Executive Creative Director: Ryan Crouchman Designer: Jessica Brasil 3D Imaging: Murilo Maciel Account Director: Antoine Levasseur, Luke Whitty

Three years ago 13th Street Winery launched Subjectif, a series of stealthily packaged wines that only revealed their vintage and varietal once the bottle was empty, thanks to a camouflauged label design. In 2023 the winery released a new vintage of three red varietals, and created an edition of 300 collector's box sets. To keep things consistent with the bottles' stealth label design, the box employs black printing and foil stamping on black paper, for an intriguing tone on tone aesthetic.