Tampon Vs Tiger

Content-Social/Viral/Promotional - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Client: The Gist Executive Creative Director, Design: Hans Thiessen Group Creative Director: Sean O’Connor Creative Director: Grace Cho Art Director: Grace Cho Creative Director: Cam Spires Writer: Cam Spires Art Director: Shona Massey Digital Designer: Steve Miller Digital Producer: Kyle Hicks Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Executive Creative Director: Leia Rogers, Morgan Tierney Developer: Ken Malley Print Producer: Scott Russell Strategist: Anna Shkuratoff Editor: Stephen Shevchuk PR Manager: Jacky Le Group Account Director: Kennedy Crawford Account Supervisor: Nicole Kerrigan Account Manager: Karin Torn

In February 2023, Tiger Woods made headlines for handing his opponent Justin Thomas a tampon after outdriving him—inferring Thomas played like a woman and thereby portraying women as inferior. The incident caused an uproar online. Since Tiger already gave out one tampon as a joke, we helped him give away even more tampons—not to his fellow male golfers, but to communities that actually need them. And we did it at golf's largest event, The Masters, turning a bad joke into a good cause.