Technopôle Angus District Signage

Environmental-Signage - Single

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein Vice-President, Executive Creative Director: Nicolas Baldovini Vice-President Strategy: Sophie-Annick Vallée Vice-President, Account Services: Julie Pilon Executive Creative Director: David Kessous Art Director: David Beauchemin Designer: David Beauchemin Architecture: Hélène Fortin Strategic Planner: Lily Barrière Groppi Account Services: Joanie Couillard Client: Société de Développement Angus

We created a visual identity and clear signage system for a district located in Montreal, with an avant-garde environment for businesses, workers and residents. The circle used in the logo is a dominant element of the project. The perforated circles in the structures recall the large rivets of the district's industrial buildings and echo the logo's shape to create a modular and adaptable grid, for the 24 interior and exterior structures. The complementary soft pastel palette catches the eye.