The Prideless Flag

Cause-Related Creative Response - Single

2024

VML Canada
t: 416-906-2962
w: vml.com

Chief Creative Officer: Ari Elkouby Creative Director: Kyle Carpenter Associate Creative Director: José Rivas Design Director: Mike Butler Director: Lulu Wei Director of Integrated Content: Jennifer Cotton Client: The Get Real Movement

We wanted to show what happens when you remove Pride from the game, by creating The Prideless Flag: a Pride flag made out of hockey jerseys with certain colours removed: the ones worn by the three teams that backed out of wearing Pride jerseys.