toundra

Rebrand Logo - Single

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Ad Agency: LG2 Chief Creative Officer: Luc Du Sault, Marc Fortin, Josh Stein Creative Director: Jacques De Varennes Writer: Béatrice Lachance Strategic Planner: Alexandre Normand, Christine Larouche, Gabrielle Jacques, Marie-Jeanne Bouchard Account Services: Charlotte Fabre, Marilyne Beaudoin Project Management, Production: Julie Pichette Motion Designer: Daniel Martinez-Mendoza, Marie-Ève Roussy Designer: Nicolas Poulin Layout Artist: Sylvain Grégoire Mac Artist: Marc Rivest Client: toundra

The appealing curves of Toundra's signature refer to the shape of the cucumbers growing in their Greenhouses. The organically styled yet structured typography is part of a defined grid and framework, which picks up on certain elements of the physical space in which Toundra grows its friendly Nordic veggies.