toundra

Rebrand Packaging - Series

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Ad Agency: LG2 Chief Creative Officer: Luc Du Sault, Marc Fortin, Josh Stein Creative Director: Jacques De Varennes Writer: Béatrice Lachance Strategic Planner: Alexandre Normand, Christine Larouche, Gabrielle Jacques, Marie-Jeanne Bouchard Account Services: Charlotte Fabre, Marilyne Beaudoin Project Management, Production: Julie Pichette Motion Designer: Daniel Martinez-Mendoza, Marie-Ève Roussy Designer: Nicolas Poulin Layout Artist: Sylvain Grégoire Mac Artist: Marc Rivest Client: toundra

In Toundra's greenhouses, the sun never sets, which means that Toundra offers friendly Nordic veggies all year round, rain or shine. The brand's colours are directly inspired by the vegetables and the greenhouses themselves. Warm, inviting illustrations capture the delight that Toundra takes in providing local veggies to Quebecers while the organic curves of the brand's signature reference the shape of the greenhouse-grown cucumbers.