Writing Lights the Way

Poster - Single

2024

Cossette, Montreal, QC
w: cossette.com

Ad Agency: Cossette Production Company: Septième Client: Amnistie internationale Canada francophone Media Agency: Cossette Média Chief Creative Officer: Anne-Claude Chénier Creative Director: Alexandre Jutras Copywriter: François-Julien Rainville, Steven Morie Art Director: Marc-Antoine Vallée, Alexandre Jutras Account Coordinator: Justine Ouellet, Alexanne Péloquin Media Agency Planner: Maude Larue, Béa Beaini Producer: Mélissa Audette Post-Production: Colette Dumay, Daniel Cartier, Maxime Bluteau Illustrator: Karolis Strautniekas

Write for Rights, Amnesty's annual letter-writing marathon, encourages the public to write letters of support for causes where human rights have been violated. The visuals illustrate characters in dark environments, holding a letter. It reveals beacons of hope shaped like the tip of a pencil, reminding us that writing letters can literally save lives. The jail illustration is inspired by a real-world injustice: Ahmed Mansoor, imprisoned for speaking out against human rights abuses in the UAE.