Zellers Rebrand

Corporate Application - Series

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Josh Stein Executive Creative Director: Ryan Crouchman Creative Director: Marc-André Dandurand, Anne-Marie Lavoie Designer: Murilo Maciel Digital Art Director: Gabriel Larivière Executive Creative Director: Joel Auchu, Nicolas Baldovini UI Designer: Mika Carbonneau Motion Graphics Artist: Murilo Maciel, Samuel Thibodeau UX Design: Anaïs Fernandez Delattre Copywriter: Vittoria Vennare, Murilo Maciel Account Director: Antoine Levasseur VP, Strategy: Keith Barry VP, Client Services: Shelly-Ann Scott Account Director: Madeline Dumayne Account Manager: Danielle Mastronardi, Gabrielle Tanguay Agency Planner: Elizabeth Takasaki, Marie-Eve Gosemick Agency Producer: Dana Bronsteter Client: Zellers

Zellers opened in 1928 with one location in London, Ontario. By 1999 there were 350 stores across Canada. In 2013, they closed their doors. Last year, they came back. Our task was to refresh the brand for new, digital-savvy audiences, all while retaining the brand equity and personality people knew and loved.