Rooted & Rebooted

Animation-Promotional Social Media - Single

2024

Sofie Lee, Seoul
e: hello@sofielee.co
w: sofielee.co

Studio: The Furrow Creative Director: Seth Eckert Producer: Janet Tousseau Illustrator: Sofie Lee Animator: Agris Caurs Sound Designer: Matt Stanfield Client: The Furrow

Winning Website: instagram.com/p/CvKuBSbMv_A/?img_index=1

Originating from Seth's idea of 'an organic and digital fusion', the team developed the project into a looping animation that thoughtfully reflects our evolving digital era, while encouraging an appreciation for nature. Achieving this, the illustration maintains a harmonious balance by blending graphical shapes with hand-drawn organic lines, capturing the essence of synthetic yet real nature-like elements.