Safety is Simple

Advertising Illustration - Series

2024

Leo Burnett, Toronto, ON
w: leoburnett.ca

Co-Chief Creative Officer: Steve Persico, Lisa Greenberg Art Director: Francin Cruz Senior Art Director: Robin Soukvilay Copywriter: Steven Seltzer Creative Director: Noah Feferman Group Account Director: Lauran Gibson Managing Director, Account Services: Natasha Dagenais Chief Strategy Officer: Tahir Ahmad President: Ben Tarr Ad Agency: Leo Burnett Toronto Client: Metrolinx

Metrolinx faced the critical challenge of enhancing safety awareness among its ridership. So we rolled out a safety campaign with quirky visuals and witty copy that made safety a laugh, not a lecture. Because after all, safety is pretty simple.