Vanguard: Modernizing a Heritage Brand

Corporate Illustration - Series

2024

Lippincott, New York, NY
w: lippincott.com

Illustrator: Abbey Lossing Art Director: Brad Kear Design Agency: Lippincott Client: Vanguard

Lippincott partnered with Abbey Lossing on a set of illustrations in support of Vanguard's renewed vision. The designs infuse humanity, warmth, and inclusivity, and communicate complex or unfamiliar financial topics in a simple and approachable way. The illustrations come to life across social, digital tools, and corporate reports to modernize and shift the tone to be bold yet approachable.