HP Vera Wang

Business - Single

2007

Goodby, Silverstein, and Partners
e: creative_services@gspsf.com
w: goodbysilverstein.com

Art Direction: Tanner Shea Copywriting: Alexandra Tyler Director of Interactive Production: Mike Geiger Interactive Producer: Daisy Uffelman Account Manager: Elena Korzhenevich Production Company: Grupo W Client: Hewlett Packard Ad Agency: Goodby Silverstein And Partners

Winning Website: hp.com/united-states/vera/2007/index.html

HP’s Personal Again campaign took things to the next level with their first-ever female achiever: Vera Wang. This experience was very complex, showcasing Vera's 2007 winter collection with a unique interactive interview that gave viewers a rare behind-the-scenes peek at how a major designer crafts her runway show.