Arouse Caffeinated Cereal

Concept Development Program

2024

Christopher Rodgers, Kyle Rask, Vancouver, BC
e: chris@humblehound.ca hello@kylerask.com
w: humblehound.ca
Program: Bachelor of Design in Visual Communication
School: Capilano University IDEA School of Design

Instructor: Carson Ting

Arouse Caffeinated Cereal is the world's first cereal for A-Types—those who love efficiency, cleanliness, organization, and control, and comes in a variety of delicious coffee flavours. We wanted to create a unique spin on a product we've seen before that puts narrative positioning in the drivers seat and executes pieces across multiple disciplines: design, copywriting, photography, and videography.