Astrodome Identity

Design - Series

2022

Reed Hollett, Savannah, GA
e: reed.d.hollett@gmail.com
w: reedhollett.online

Program: Graphic Design
School: Savannah College of Art and Design

Consultant: Maria Sofia Motta

This is a theoretical brand identity project for the legendary Houston arena, the Astrodome. My goal with the brand was to highlight the venue's unique dome structure and reestablish the landmark as an exciting destination to see music in 2022. Motion and web applications were a primary consideration when designing this identity. The icon is treated with a scaling bloom animation, and images and text are revealed through dynamic swipes.