Cartoon Network Rebrand and Design

Motion - Single

2024

Jieru Tang Tang, Atlanta, GA
t: 404-861-8195
e: carolineliuquan123@gmail.com
w: jierutang.com

Program: MFA in Communication and Media Studies
School: Savannah College of Art and Design

Winning Entry: vimeo.com/933129601

In this project, the brand I've revamped is Cartoon Network. It's a comprehensive brand revitalization system where I've crafted brand identity, promos, two lower thirds, and a Special Event themed around Halloween. I've primarily employed a blend of retro and modern elements, delving into the mystique brought about by light and shadow in the Halloween theme. The concept aims to underscore Cartoon Network's focus on original content, showcasing retro and collage elements.