Fail Epically

Advertising - Single

2020

Monica Andrade, Valentina Orjuela, Hatem El Akad, San Francisco, CA
w: lamoniposa.com valentinaorjuela.com hatemelakad.com
Program: Art Direction and Copywriting Program
School: Miami Ad School San Francisco

Winning Entry: vimeo.com/413872017

The world only cares about winning, turning failure into a fear. Some women have made it to the top. However, most are still unlikely to allow themselves to fail because they’re perceived to be weaker and are judged more harshly than men for their failures. So at a time where the whole world tells women to win, North Face invites them to fail...epically. Because failing at something epic is winning in itself.