Feed New York

Social Responsibility - Series

2024

Yuchien Wang, May Ruzicka, New York, NY
t: 929-218-1855
e: yucheesey@gmail.com
w: yuchienchien.com
Program: Advertising
School: Miami Ad School

Art Director: May Ruzicka Copywriter: Yuchien Wang

While 1.2 million residents face food insecurity in New York City, nearly half of the groceries purchased in American households go to waste. To rescue produce while it's still fresh and eliminate food waste, stickers and donation bags will be placed on the packaging, encouraging shoppers to donate right after checkout.