From the Heart
Social Responsibility Program
2024
Camila Freire Torres, Sara Vargas, Madeleine Preston, Kyubin Kim, Vancouver, BC
e: cftorres001@gmail.com
w: cftorres.com
Program: Design Formation
School: Langara College
Instructor: Marcela Noriega
From the Heart is a campaign to incentivize blood donation targeting 17–23 years olds. We researched into why they aren't donating, and the most prevalent reasons were difficulty to access and lack of knowledge on the process. The main component of the campaign would be a public relations event during summer, where blood drives would be happening in popular Vancouver beaches and parks facilitating the process and pairing that with free giveaways and witty material to attract attention.
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