Gestures Coffeehouse

Social Responsibility - Series

2024

Rachel De Freitas, Surrey, BC
e: hello@racheldefreitas.ca
w: racheldefreitas.ca

Program: Graphic Design for Marketing
School: Wilson School of Design at Kwantlen Polytechnic University

Gestures Coffeehouse, a fictional coffee shop initiative, empowers the Deaf and hard of hearing by offering employment opportunities and promoting Sign Language. The visual identity strikes a balance between playfulness and seriousness, focusing on hand imagery to emphasize that employees use their hands to communicate but also to serve customers. Gestures Coffeehouse stands out as a unique concept, offering a fresh experience with a meaningful mission.