Good:Morning

Brand Identity Design Program

2024

Caleb Tsai, Burnaby, BC
t: 604-690-5585
e: calebtsaidesign@gmail.com

Program: Bachelor of Design in Visual Communication
School: Capilano University IDEA School of Design

Project Mentor: Alex Bakker

Good Morning wants to shift people’s behavior into rethinking how they start their day with their sunrise alarm clocks. We set out to create a sophisticated identity that encouraged dialogue focused on mornings. We thought it was interesting to play with this simple colon that's in a traditional alarm clock. But what if it took on a bigger meaning and became the hero of a design system?