Homes Of The Homeless

Advertising - Single

2020

Ted Pedro, Lee I, Refaat Rico, Hatem El Akad, San Francisco, CA
w: tedpedro.com leelastnamei.com rico-mmendations.com hatemelakad.com
Program: Art Direction and Copywriting Portfolio Program
School: Miami Ad School San Francisco

Winning Entry: vimeo.com/396541556

People are not aware of Hostile Architecture: a form of overlooked and deliberate violence against the homeless population, which creates animosity between the homeless, the youth and the authorities. So +Peace partnered up with Ikea to highlight Hostile Architecture to the public and to force the authorities to take them off the streets. Because if we want to halve violence and bring peace to our cities, we will need to meet people’s basic needs: living.