Reuse the Reusables (or Donate)

Entire Advertising Campaign

2024

Nandika Kashyap, Toronto, ON
t: 647-979-9559
e: nandika.kashyap1904@gmail.com
w: nandikakashyap.com

Program: Bachelor of Creative Advertising
School: Humber College

Instructor: Elizabeth Dempster

This campaign ingeniously tackles the all-too-human tendency of forgetting reusable bags by grocery shoppers. It emphasizes the environmental impact of reusing bags and provides a solution through the Reusable Bag Library at Salvation Army Thrift Stores. By encouraging reuse or donation, it not only promotes sustainability but also fosters a sense of community and responsibility towards the planet.