The Parallax Banner Ad

Advertising - Single

2019

Hatem El Akad
w: hatemelakad.com dondoesthat.com yoshimura.me

Winner: Hatem El Akad School: Miami Ad School San Francisco Copywriter: Hatem El Akad Art Director: Donghoon Lee Copywriter: Erica Yoshimura

Today it is not usually our choice what news we read. Tailored algorithms on social media platforms populate our feeds with news articles that only confirm what we already believe about the world. Nothing can really be done about what articles we see on our News Feeds, until The Times and Sunday Times found a loophole: Banner Ads, the one thing that follows us everywhere, regardless of social media's algorithms. And that's how it challenges us to think again.