What's in a Name?

Social Responsibility Program

2024

Krishna Betai, Toronto, ON
w: krishnabetai.com
Program: Advertising
School: Miami Ad School

Instructor: Vinay Parmar

The normalization of gun violence in the United States is concerning, but reality hits hard when a number becomes a name. The New York Times What's in a Name is an awareness campaign that starts with a cryptic list of names updated daily on the front page of The New York Times, OOH posters, and social posts; leading to a website that sheds light on the victims with the same name, pushing for change and stricter gun laws.