Where Else but the Ballpark?

Advertising Print - Series

2024

Dave Lindsay, Kayla Abell, Toronto, ON
e: dave.j.lindsay@gmail.com kaylaabell5@gmail.com
w: davelindsayportfolio.com kaylaabelldesigns.com
Program: Graphic Design
School: George Brown College

Art Director: Kayla Abell Copywriter: Dave Lindsay

We were challenged to create a campaign to encourage Millennials and Gen-Z to engage with Major League Baseball and attend more games. With the amount of entertainment and activities available throughout different stadiums across North America our solution was to focus on the idea that you don't need to love the ball to enjoy the park. By highlighting the different aspects of the ballpark experience, we show that there is something for everyone.