Zellers

Digital - Single

2012

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st Creative Direction: Angus Tucker, Stephen Jurisic Copywriting: Keri Zierler Art Direction: Hannah Smit Agency Producer: Cas Binnington Account Director: Heather Crawley Account Manager: Jared Applebaum, Joelle Woodruff Production Company: Hard Citizen Executive Producer: Jacinte Faria, Eva Preger, Link York Line Producer: Chris Boddy Director: The Perlorian Brothers Editing Company: School Editor: Brian Wells Post Production Company: Alter Ego Audio House: Vapor Music

In 2011, Zellers announced they’d soon be closing to make way for American superstore “Target”. But we didn’t want their final holiday campaign to feel like a funeral, so we embraced the takeover and had a little fun.