Pothole Season

Mobile Apps

2012

TAXI
e: pr@taxi.ca
w: taxi.ca

Ad Agency: TAXI Executive Creative Direction: Dominique Trudeau Creative Direction: Jean-François Houle Art Direction: Frederic Roux Copywriting: Martin Charron, Jean-François DaSylva-LaRue Digital Account Director: Nada Debay Agency Producer: Jacques Latreille, Maxime Boivin Web Developer: Quatrecentquatre Mobile APP developer: The Barn&Co. Music/Sound: Studio La Majeure Social Media: Rock&Social Public Relations: Morin relations publiques Photography: Alain Desjean Retouching: Visual Box Video Editing: Minh Tran Mac Artist: Patrick Saunders Print Production: Helene Joannette Media: Media Experts

Winning Website: potholeseason.ca

Spring marks the return of potholes. To help remedy this situation, Pothole Season was created. This iPhone app puts safety in the hands of drivers and gives them a way to help improve road conditions at the same time. Using Google Street View technology, Pothole Season allows a driver to flag the exact location of a pothole. Once identified, the pothole appears on a map and municipal authorities are alerted by email.