Moving Day Pyramid Boxes

Advertising/Non-Traditional - Single

2012

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Group Creative Director: David Federico, Morgan Kurchak Copywriting: Morgan Kurchak Art Direction: David Federico Designer: David Federico Producer: Anne Peck Group Account Director: David Kennedy Account Director: Jennifer Kelly Planner: Dustin Rideout Project Manager: Lyndsay Cattermole Ad Agency: Leo Burnett, Toronto Client: IKEA

Every July long weekend in Canada, a cultural phenomenon happens. The people of Quebec move. All at once. They call it ‘moving day’. This leads to all kinds of chaos. Imagine 225,000 people in a City of 1.8 million moving all at once. There isn’t enough of anything – trucks, movers, even boxes.