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The 2014 Advertising & Interactive Awards deadline is Thursday, April 17. Don't miss your chance at increased exposure in print and online!


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Can't afford a trip to the dentist? As a subscriber to Applied Arts, you automatically qualify for a Group Benefits Plan including dental, medical, life, disability and critical illness insurance. Quit holding off a trip to the dentist, and subscribe now!

 


Student Awards

Get noticed by the pros! The 2014 Student Awards are now open and accepting entries until Friday, May 16.

 





 
Feature Story

The March/April issue is published!

 

What makes great advertising and design? The answer lies with the winners of this year’s Applied Arts Creative Excellence (AACE) Awards, all profiled in our March/April 2014 issue. They're deemed AACE winners for receiving the most amount of votes from our judging panels in their respective disciplines (Photography, Illustration, Design, Advertising, Interactive and Student) during our 2013 awards season. The winners, announced at a gala event in November 2013, range from big-name agencies creating immersive multi-platform campaigns to emerging student artists...Read more.


From the Wire



Natrel's New Look

 

The milk aisles in Canadian grocery stores have recently seen a welcome update with Natrel‘s new packaging. The dairy label, a product of Agropur Dairy Collective, tasked Quebec design firm lg2boutique with its much-needed makeover. The new branding is heavy on black elements and accented with bright colours, making it stand out among a sea ... Read the full article.


Branded


Unboxing Harry

by Will Novosedlik

 

Shaving. Some men hate to do it. Others love it. Me, I love to do it. Maybe I have OCD. Or maybe I just don’t like the fact that with more than a day’s growth on my face, I look a lot older. And I’m already old. Whatever the reason, I shave every morning. It’s part of my ritual, part of greeting the day, a way of “suiting up” for the game of daily life. And because I have OCD — and I’m vain — I like a nice, close shave. Problem is, I have always been very frustrated by what’s on offer. Electric razors? Nah. Tried ‘em, but they never delivered the same result as a fresh blade. So I have been a Gillette customer for 30 years. Gillette Fusion and Fusion Proglide have been my go-to blades. Great products. Love the results. But I hate the price and I hate the process of buying these things. So the experience is far from perfect. I’ve written more than one column to vent my frustration with this purchase experience...Read more.

 
Creative Licence


In Praise of the Easy Ask

by Suzanne Pope

 

If you're looking for advice on how to achieve consumer engagement, you could do worse than to study the history of the shopping mall and its inventor, Victor Gruen. Fleeing the Nazis in 1938, Gruen arrived in New York “with an architect’s degree, eight dollars and no English.” By the mid-1950s, he had...Read more.

 
Feature


All About the AACE

 

Were you at our AACE Awards? You might be on video! We held our second annual AACE party on November 28, 2013 at Berkeley Church in Toronto and filmed our winners and guests enjoying food, drink, great company and a whole lot of prize-winning art. Check out the footage from the event below — hopefully we'll see you there this year!...Read more.